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About Me
Genesis Morales, Founder & CEO
As a new generation entrepreneur, I am dedicated to empowering individuals and business owners with the knowledge and tools they need to succeed. Being in the industry for multiple years, my mission is to inspire the next generation to embrace financial literacy, particularly in the areas of taxes and business development. I strive to educate business owners on the critical importance of tax planning and how strategic financial decisions can help them grow and sustain their businesses. By sharing my expertise, I aim to create a ripple effect of financial awareness that will drive smarter, more informed decisions for a brighter financial future. This mission is personal and I take every client interaction as an opportunity to gather insight and contribute to their financial growth.
As a mother of one, I have experienced firsthand the struggles that come with lacking financial wellness. With years of experience in corporate America, to then transitioning onto operating fully in the world of finances, I have witnessed the negative impact that our school systems have had on financial literacy and the concept of taxes. The lack of education on these essential topics has left many unprepared to manage their financial futures. Driven by a passion to dismantle these outdated stigmas, I am committed to empowering others with the knowledge they need to take control of their finances.
I believe that financial literacy is not just a skill, but a form of power that can transform lives and create lasting change.